Privacy Policy

Privacy Policy

This version is in effect January, 2021

Protecting your personal information is important to us. This Privacy Policy (the “Policy”) explains how Wildfire collect, use and disclose the personal information you may provide while using our Website (the “Website”), or in any communication or interaction you may have with us. Any personal information you provide will be treated with care, and subject to the Policy will not be collected, used or disclosed except as to provide for by this Policy or as otherwise permitted by law.

 1. Acceptance of Policy

Your access to and use of the Website is subject to the Website’s Terms of Use, of which the Policy forms a part, and all applicable laws. By accessing and using the Website, you accept the Policy and consent to its terms and as otherwise described to you at the time of collection of your personal information. If you do not agree to be bound by these terms and conditions, please do not access or use the features of this Website. We may in our sole discretion, at any time and without any notice to you, revise or amend the terms and conditions of the Policy by posting an amended Policy on the Website. You should therefore periodically check back for such amendments and we recommend that you also print a copy of the Policy for your records. By continuing to access and use the Website, you agree to the terms of the then current Policy, as amended.

2. Consent

Your consent to the collection, use or disclosure of your personal information must be manifest, free and enlightened. It must be given for specific purposes. Depending on the nature and sensitivity of your personal information, your consent can be express and positive (express and positive consent may be oral, in writing or electronic) or implied (such as providing information voluntarily). Generally, Wildfire will seek your consent for the collection, use or disclosure of your personal information at the time of collection, except as required or in cases authorized by law. Your consent can be withdrawn at any time, subject to legal and contractual restrictions and reasonable notice. Please note that if you choose to withdraw your consent, Wildfire may not be able to provide you with certain products or services.

3. What Information is Collected?

a. Non Personal Information

We collect certain non-personal information which is recorded by the standard operation of our Internet servers on an anonymous basis, such as the operating system you are using, the sections of the Website you visit, the Website pages read and images viewed, and any content you post to or download from the Website. This non-identifiable information is used on an aggregate basis and in a non-personally identifiable form, including:

a. for Website and system administration purposes

b. to improve the Website

c. to conduct internal reviews of the number of visitors to the Website

d. to help us better understand visitors’ use of our Website

e. to fulfill prizes

f. to respond to specific requests from our visitors

g. to protect the security or integrity of our Website when necessary

Tracking Information

We may use non-personal information to create aggregate tracking information reports regarding Website traffic patterns and uses, and then provide those reports to advertisers and others. None of the tracking information in the reports can be connected to the identities or other personal information of individual users. We may link tracking information with personal information provided by the Website users; once such a link is made, all of the linked information is treated as personal information and will be used and disclosed only in accordance with the Policy.


When you view the Website, we store some information on your computer. This information will be stored in a “Cookie,” which is a file created on your computer’s hard drive, and will help us in many ways. For example, Cookies allow us to tailor the Website to better match your interests and preferences. With most Internet browsers, you can erase Cookies from your computer hard drive, block the creation of Cookies, or receive a warning before a Cookie is stored, although doing so may affect your use of the Website and your ability to access certain features of the Website. Please refer to your browser instructions or the help section of your browser to learn more about these functions. Advertisements displayed on the Website may also contain Cookies or other technologies.

Personal Information

Wildfire only collects personal information about you that is necessary for the purposes of establishing, managing and maintaining our relationship with you. For example, you provide to us your e-mail address and other personally identifiable information, such as first and last name, birthdate, postal address (shipping and billing) and telephone number when you submit such information via registration on the Website, in person or by telephone, by providing us feedback in any manner, in connection with registration for sweepstakes or contests, submission or suggestions for contests, or participation in any other available on-line, or other interactive activities. We also collect your IP address, which we either anonomyze, so as it is not personal information, or treat as personal information under the Policy. In order to participate in certain sweepstakes or contests, you may be required to provide additional personal information; any such requirements shall be set forth in the applicable Official Contest Rules and Regulations. You can choose not to provide such information, but then you may not be able to take advantage of many of our features. We also collect personal information from you regarding your gift card purchases, when you complete and submit the online gift card order form. Reservation details, billings/invoices, and meal purchases are also collected when you attend our restaurant locations.

Generally, we will obtain your personal information directly from you. However, we may also collect personal information about you from outside sources with your consent or without your consent if the law so authorizes, notably when the collection from a third person is necessary to ensure the accuracy of the information (e.g. to confirm your identity, to prevent errors or fraud, etc.), if the third person is authorized to communicate such information.

4. Use of Your Personal Information

We may use your personal information to contact and correspond with you, to respond to your communications, fulfill your reservations and orders, to determine contest winners, prize eligibility, prize notification and fulfillment and related contest purposes, and to facilitate and enhance your use of the Website. We may also use your personal information in establishing, maintaining and/or fulfilling relationships with our business partners, third-party vendors of products and/or services, as well as our corporate and business customers, conducting operating, administering and otherwise managing our business, to satisfy legal, regulatory, security, audit, financial and processing requirements, or as otherwise permitted or required by law. We also use the personal information you submit via the online gift card order form to service your purchase request. We may develop a confidential user profile for you, which will be used to facilitate your use of the Website. In certain instances, we may use your personal information to obtain parental consent from visitors under 13 years of age, and where necessary, to provide any necessary notices to our visitors or their parent or guardians. We may keep a record of all communications with you.

Wildfire may also use your personal information to compile statistics. However, these statistics will not allow you to be identified. Your personal information shall not be used for purposes other than those described above except with your consent or as required or authorized by law.

5. Disclosure of Your Personal Information

We do not sell, transfer or otherwise disclose your personal information without your consent except in the cases and under the conditions described hereinafter:

Disclosure to Affiliates and Others. Access within Wildfire does not require your consent but is strictly limited to the persons for whom such information is necessary for the performance of their functions and duties.

Disclosure to outside third party services providers. Wildfire may also share your personal information, without your consent, with outside agents, mandataries, consultants, data processors, service providers and other parties who require such information in connection with Wildfire activities or to assist  with administering our business relationship (fulfilling orders, assisting with promotions, providing technical assistance for the website, etc.). Such agents, mandataries, consultants, data processors, service providers and other parties will contractually guarantee to Wildfire that they will use your personal information conveyed by Wildfire exclusively to provide specific services and that they will keep it confidential in accordance with this policy and return it to Wildfire once the service has been provided and without keeping any copy.

Disclosure of Business Transfers. We may be involved in the sale or transfer of some or all of our businesses. As part of that sale or transfer transaction, we may disclose your personal information to the acquiring organization, but will require the acquiring organization to agree to protect the privacy of your personal information in a manner that is consistent with the Policy. If at any time, you do not wish us to disclose your personal information as part of the sale or transfer of some or all of our businesses, please notify us at

Law Enforcement and Legal Disclosure. We may disclose your personal information to meet legal, audit, regulatory, insurance, security or related requirements. Such disclosure includes a government institution that has asserted its lawful authority to obtain the information or where we have reasonable grounds to believe the information could be useful in the investigation of unlawful activity, or to comply with a subpoena or warrant or an order made by a court, person or body with jurisdiction to compel the production of information, or to comply with court rules regarding the production of records and information, or to our legal counsel, or to protect our respective rights and property.

6. Third Party Websites

We do not control third party websites. When you click on links and/or ad banners that take you to third party websites, you will be subject to the privacy policies and terms of use of those third party websites and your use of these websites and their products and services is at your own risk. We have no responsibility or liability for or control over those websites or their collection, use and disclosure of your personal information.

7. Accessing Your Personal Information and Contacting Us

You may request:

·         access or rectification to your personal information

·         information about our collection, use and disclosure of that information

·         to have your name/contact information removed from our e-mail mailing list, by contacting our privacy officer as set forth below, who will address your request as soon as reasonably possible

We attempt to keep our records as accurate and complete as possible. You can help us maintain the accuracy of your information by notifying us of any changes to your personal information at the below noted address.

ATTN: Privacy Officer

540 King Street West

Oshawa, ON